Rock Dell Digital

dog in bathtub - How to start a dog grooming business from home

Table of Contents

How To Start a Dog Grooming Business From home in 2023 ultimate step by step guide

Starting a home-based dog grooming business is a good way to work from home and do something you enjoy. With the pet care industry growing at a rate of over 4.5% and a market cap of over 5.5 billion dollars the dog grooming market has a lot of potential. With the right business plan and a willingness to work hard you can have a very successful pet grooming business. In this guide on how to start your dog grooming business from home we will look at the steps that are need to ensure your success. 


dog in bathtub - How to start a dog grooming business from home

The 10 step you need to go through to start you dog grooming business from home

You don’t have to follow these step in a chronological order if they do not make sense for your situation but they should all be at least touched on. When starting a pet grooming business there are many things you could focus on that do not end up being that important like what grooming table should I purchase. Focusing on this instead of focusing on marketing your pet grooming business so you can start to get more customers is one of the best ways to not be successful. There are only a few things in each business that end up making a difference with the main one getting as many customers as you can for your grooming service. 

Step 1: Choose a niche

Choosing a niche can seem like a bad idea right away, but almost every successful business has started by niching down and then expanding from there. 

There are many different niches you can choose from when looking at dog grooming. Some that come to mind are:

  • The size of dog
  • types of dogs
  • services – are you doing washes only or will you include trimming and nails
  • the type of products you use on their pets, are they organic or good for the environment?
  • Mobile grooming
  • Mobile pickup and drop off
By niching down your marketing can get more focused and you can target your ideal customer with language that speaks specifically to them. 

Step 2: Create a Minimum Viable Product (MVP)

Before you get too far in your business you need to determine if your business niche and idea for a home-based dog groomer makes sense and if you can find customers for it. You should come up with an idea on what service you are going to sell, how much you are going to sell it for, and how the logistics are going to work out. If your home is not set up yet you could always offer some mobile grooming to see what the reaction is. 

Step 3: Test Your Idea or MVP

Once you have your niche and a MVP its time to start testing it. The best way to do this is to try and find some potential customers and ask them if you start this business would they be willing to send their pets to you. 

4. Create a dog grooming business plan

A business plan for your dog grooming business is an important tool for any entrepreneur or small business owner. It helps you to define your business goals, and map out a path to achieving them. It also forces you to look at your competition, and your target market to determine your marketing strategy. 

A well-crafted business plan can also help you to secure funding from investors or lenders. 

A business plan is essential for anyone who wants to start a business. Without one, it will be difficult to make your business successful.

Here is what the SBA says: Ozb5LRAh9z8AAAAASUVORK5CYII=

Here is what a good business plan should include –

  1. Executive summary – This is a brief overview of the whole plan, while not critically important for planning, it is if you are requesting funding from a bank or private equity.
  2. Company description – A good company description should include who you are, and your overall purpose for being in business
  3. Your business goals – What goals are you trying to achieve and how are you going to get there?
  4. Organization and management – Who are the leaders in your company, you should list out everyone who has a key role and what qualifications they bring to the table. 
  5. A description of your product and services – What are you actually going to be selling. 
  6. Market research – Who are your main competitors, what is the market size potential, and how do you plan on cracking the market. 
  7. Outline of your marketing and sales plans – What marketing mediums are you going to use? Traditional advertising, online advertising a sales team or word of mouth.
  8. Financial projection analysis – What are your numbers going to look like the first year. What return are you expecting if everything goes according to plan.
  9. Appendix –
The purpose of a business plan is to give you a roadmap to follow and gives a document to present if you are requesting financing. 

Step 6: Create a business website

Creating a website for your home-based dog grooming business is an incredibly powerful strategy to help gain more exposure and attract customers. It can be used to showcase your work and what services you provide and it can help with additional information to potential customers, access valuable feedback from current customers, and establish trust with potential new clients.

Having a website encourages people to visit your business and look further into what you have to offer. Additionally, if someone doesn’t know it exists or where it is located, you won’t be accessed by them. Creating an online presence for your business also allows for 24/7 accessibility; website visitors can find out about your business at any time of the day or night.

Creating a business website is incredibly easy if you want to do it yourself. You can have your tax business website up and running in less than a day by using some templates following a YouTube tutorial.

The other option is go to Fiverr and pay someone less than 100 dollars to create a website for you. You can have simple 5 page website up and running very quickly

The pages you need to have on your dog grooming business website are:

Home page:

A website’s homepage is often the first impression made on a visitor, so it should be informative, well-designed, and easy to navigate. For businesses, this is especially important as it may decide whether or not the person clicking around decides to make a purchase.

When deciding what to include on your website’s homepage it is best to highlight key elements of your business such as selling points or unique information about you as well as make sure contact information and other important information is easily accessible.

It can also be helpful to showcase customer testimonials or reviews so that potential customers have an idea of the positive experiences others have had with your services. The website’s home page should provide visitors with all the pertinent information they need in order to learn more about your product/service while encouraging them to stay awhile and explore!

About you page:

A good About page is essential for any website. It is an opportunity to introduce yourself and your business to the world and to your potential customers. This is where you talk about your experience and why you are qualified to work on taxes for your clients.

Crafting a creative, compelling, and professional about page will help promote yourself, your skills and experiences, and create a trusting relationship between you and visitors of your site. The about page should also include links or a contact form so that visitors can reach out to you with any questions they may have. With a solid about page as part of your website, you’ll be in great shape to make lasting connections!

Pricing Page:

A lot of business shy away from creating a pricing page but it ends up costing them business and clients. Why you may not have a way to tell a potential client exactly what you are going to charge you can give them some general ideas on what it may cost.
If you are going to charge by the hour you can put your hourly rate in and if it is going to be by the job you can put what is the typical range you would charge with a disclaimer that you need to talk to the business before you can give a formal quote.

Having a pricing page also helps you not to waste your time with individuals who are not qualified to work with your or your ideal client.


Contact us Page:

Make sure clients have a way to get hold of you from your website. You should have multiple ways like

  • Email
  • telephone
  • A form they can fill out
  • Facebook page
  • Mailing address

All this will add credibility to your business and show your potential customers that you are serious about providing them with the best service that they could receive.

Step 7: Start marketing your dog grooming business

Marketing your business can be a challenging and exciting experience. With the right approach, however, you can ensure that you are effectively promoting your business and reaching out to potential customers.

 Implementing new strategies to market your business can help bring more attention to it and increase conversions over time.

Your very first marketing strategy should be word of mouth marketing. Word of mouth advertising is one of the most powerful forms of promotion a business can receive. Studies have shown that word of mouth advertising significantly increases trust, credibility and prompts customers to act upon purchasing a product or service.

That’s why businesses who provide excellent levels of service and quality customer experience will be rewarded with powerful organic growth generated from satisfied, loyal customers spreading the word. 

A marketer’s job in emphasizing their current network of customer advocates boils down to making it easier for them to share positive experiences about their business. 

Step 1. Tell Everyone you know about you new dog grooming business:

You should start by telling everyone you know about your new business and what you are doing. It is best to be very specific and tell them what your ideal client is so they can keep you in mind when talking to any of your potential customers. 

Business owners and your potential customers are always looking for referrals to someone they can trust to do their taxes and if you can get a referral you almost have a guaranteed sale. 

Step 2. Create a referral network:

Research your customers and determine who they get their advice from. Is it a vet or local pet store. This where you should focus your time. Reach out to some of these individuals and introduce yourself, tell them what your specialty is, and why you are the best choice for there customers. 

This can lead to a steady flow of clients and referrals that can give you more business than you can handle. 

Step 3. Start a blog on your website and social media page:

Starting a blog on your website and social media page where you can share some tips and tricks for home grooming can be a great way to get some business. If you talk about issues that are important to pet owners and show them how to save some money, you are going to be perceived as an expert and your will gain more business. 

Step 4. Invest in some paid ads:

Paid advertising is still one of the best ways to get some business. There are multiple places to use paid advertising but the most effective right now are Google ads and Facebook ads. 

Both of these advertising programs will give you some customers but it takes some trial and error to get it right. 

Facebook advertising for home-based dog grooming businesses

Facebook advertising is quickly becoming one of the most popular methods of targeted marketing, due to its extremely wide-reaching potential. Though it may seem daunting at first, utilizing this powerful tool can be surprisingly simple with a few basic steps. 

Start by deciding who your ideal customer is and who you are targeting.  Then, craft an eye-catching ad that draws their attention to your home-based tax prep business in a unique way. Next, select any available options such as image or video ads, sponsored stories and page post ads, depending on the nature of what you’re promoting. Finally, decide how much you’d like to outlay for each separate ad campaign and choose whether or not you’d like them to show on a daily or lifetime budget basis. 

Facebook advertising is an invaluable source for connecting businesses with potential customers in today’s digital world.

Google AdWords

Setting up a Google AdWords campaign can be daunting but, with the right guidance, it’s well within reach. Start by logging into your Google Ads account, then work your way through each step: from targeting and budgeting to setting up your campaign structure and ad. Make sure you select the relevant keywords for success and review any potential negatives. Once you have written your ad copy and set landing pages for each ad group, it’s time to launch your campaigns. Finally, remember to monitor and adjust your campaigns frequently as necessary – Google AdWords allows you to make changes quickly in order to continue optimizing towards better results!

Step 8: Purchase business insurance specifically for a dog grooming business

Obtaining the right business insurance is essential for home-based dog groomers. Every business has its own particular set of risks, and it’s important to ensure that your business is insured for those risks. You need to be able to trust that you have the most comprehensive coverage and to do so in an affordable manner. 

Working with professional brokers can help you research potential policies, evaluate coverages offered by different policies, compare rates across providers, understand tax incentives related to specific coverages, and make sure that your dog grooming business is well covered.

Every state has different requirements when it comes to liability insurance and bonds. You will need to check locally with your state to determine what is correct coverage and policy for you.

It is also important to get business liability insurance specifically for a home based dog grooming business. There are specific things that must be taken into account that you need to be protected against like damage to property, potential injury liability and many other issues that a good insurance policy will protect against.  

Step 9: Open a Business Bank Account

A business bank account is a valuable asset for any business owner. Not only does it make record keeping and separating personal and business expenses easier, it adds credibility to your business. 

Customers feel better about working with you when they know that you have a legitimate business account rather than simply operating out of a personal checking or savings account. Furthermore, opening a business bank account can help you get better terms from lenders, since it shows that you understand the importance of managing finances responsibly and want to do so in the best way possible.

Having a dedicated business bank account will also ensure there are never any surprises or accidental withdrawals from your own funds. 

Step 10. Continually pivot to take advantage of new information and technology.

The best companies are continually pivoting to take advantage of new information and technology. As you start your business you will find out things that you didn’t even consider the first time around and these insights will allow you to take advantage of new opportunities and pivot to avoid potentially bad ones.

How much does starting a dog grooming business cost to start?

Starting a dog grooming business does not have to cost a lot of money. A lot of times you can find used equipment for sale at discounted prices. 

Is a home-based dog grooming business profitable?

Most home-base dog grooming businesses are profitable due to the high margins they can command. Once you have your equipment paid for there is not much more expenses that you need to be aware of. 

How much does home-based dog grooming business make?

home based Dog grooming business make on average $25.00 to $30.00 dollars and hour with some earning over 100 thousand dollars a year. It will all come down to the niche that you choose and how good your marketing is. 

Related Posts You May Enjoy
Troy Watson

The first Step to growing your business with custom marketing strategies.

Fill out the form below and we I will Be in Touch with you.

Thanks! here it is...