At its core, the Keyword Gold Ratio is nothing more than a way to judge the competitiveness of a keyword and your chance to rank for it. I tried using it for a couple of blog posts, but I did not think it worked all that well. Some techniques apply to other parts of keyword research but the technique itself did not produce that great of results.
What is the Keyword Golden Ratio?
The Keyword Golden Ration is derived from taking the total results of keywords found in a title in the exact format you have it written and dividing it by the estimated search volume for that keyword.
The Formula is – allintitle: results divided by the anticipated search volume and if the result is less than .250 it is a good keyword to target.
For example, if I wanted to rank for *best accounting software for small businesses* I would put that with the search command of allintitle: best accounting software for small businesses. The Search results I get back for that are 437 pages with that exact title and the search volume according to keywords everywhere is over 2000 so – 437/2000= .215. According to the formula, we should be able to rank for that keyword, but unless you have a website with a DR of over 70 there is little chance you make it onto the first page.
The issue with this formula is that it doesn’t take into account, what websites are already ranking for this keyword. I believe that this is the most important part of analyzing if you will rank for a specific keyword.
The keyword research method I like better.
My method is much more manual but it will guarantee that you will rank high in the search results.
- First, create a list of all the keywords that you want to rank for.
- Google your keywords and see what autosuggestions come up.
- Start going down the google rabbit hole and finding phrases that are relevant to your keyword
- Once you start to find related phrases start clicking on them
- Analyze the top 3-5 results, are they answering the search term adequately, or is there room for you to do a better job with a well-written article?
- You can find lots of long-tail phrases this way. I know because I do it all the time.
- Don’t pay any attention to the keyword difficulty. If you can do a better job answering the google search query you will rank for it and with time if your piece is really good you will rank # 1.
There are still lots of longtail keywords out there that you can rank for with a new blog. I am running some tests on a new site that I will show you soon how I was able to rank within just a couple of months and start getting some traffic to it.
The main reason everyone says keyword research is so hard and the tools never get it right is that no one wants to put in the hard work that it takes to do it right.
Keyword research can be one of the tasks that can take up a lot of your time but if you do it right it will save you time because you won’t waste time writing articles that will never rank.
The only time I recommend writing articles that won’t rank is to either create topical authority or showcase your expertise.
This article is like that, I am never going to rank for keyword research or nor do I want to. This blog is just to help teach others what I have learned the hard way over the last 10 years working in digital marketing and trying to rank websites for the companies I worked for.
Let me know if you have tried this method and if it worked for you.